Hi there!

We're Wendi and Samantha, the mother-daughter duo designers behind Sweet Wink. Welcome to our party!



It seems it was our destiny to be business partners ...

When Samantha started selling tee shirts in high school, Wendi helped sew the designs. Fast forward to today, we've grown from the dining room table to 1,000+ stores across the world.



Our life and brand motto? 

Every day is a party worth celebrating!


Each item in our collection is designed to celebrate life's special moments. Whether it's a birthday or holiday, we are honored to be a part of little one's milestones!



Working on this business is our dream come true.


We are so grateful for the amazing customers that keep our family business thriving and look forward to working with you!



Samantha and Wendi

The "S" and "W" in Sweet Wink